The feature under testing employs technology to automatically identify objects within videos. It then prompts viewers to explore 'similar items on TikTok Shop' by navigating to a product page, as observed in app screenshots and posts reviewed by Bloomberg.
In 2022, TikTok launched TikTok Shop in the U.S., aiming to blend the convenience of Amazon's shopping experience with the product discovery aspect typical of social media platforms like Instagram.
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