As TikTok continues to mature, we project a significant 15.6% rise in ad CPMs, reaching an average of $7.03 in Q1 2025, lower than Meta's $12.53.
The narrowing gap in CPMs as TikTok attracts more advertising dollars signals its increasing competitiveness, offering marketers a potential blend of engagement and cost-effectiveness.
Marketers will need to adjust budgets or optimize social spending strategies as platforms, including TikTok, see rising CPMs, impacting overall advertising expenditures.
In response to the growing CPMs across social media, this upward trend offers marketers a chance to refine their approach towards both paid and organic strategies.
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