"TikTok's e-commerce feature saw a 165 percent annual increase in shoppers between Black Friday and Cyber Monday. More than 7 billion posts featured #tiktokshop indicators."
"Despite possible shutdowns, TikTok users remain steadfast. With over 170 million users in the US, concerns over regulation have not diminished the platform's appeal to sellers."
"ByteDance aims to increase TikTok's US e-commerce arm by 10-fold this year, targeting $17.5 billion, which shows their commitment in the face of regulatory hurdles."
"Initial worries about TikTok's future created uncertainty for merchants, but as public sentiment shifted over summer, many concerns about a ban began to ease."
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