TikTok's new Search Ads Campaign gives brands targeted advertising directly on its search results page, allowing them to tailor ads based on specific user search behaviors.
Combining Search Ads with In-Feed Ads has shown a 20% increase in conversions, especially for users who engage after seeing a relevant search ad.
With 57% of users utilizing the search function, TikTok's growing role as a search engine represents a significant shift in how younger demographics seek information online.
The potential U.S. TikTok ban poses a risk to TikTok's rising influence in search advertising, which could maintain Google's current dominance in the market.
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