TikTok Rolls Out Automated Ad Targeting Options for the Holidays
Briefly

from Social Media Today1 month ago
Smart+ automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget, and targeting goals and Smart+ automatically creates or selects the best creative asset.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-for-the-holidays/729142/
Advertisers using Smart+ Web Campaigns to optimize for value have seen a 52% improvement in their return on ad spend.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-for-the-holidays/729142/
GMV Max considerably simplifies ad operations, cutting campaign set up time in half, and allows sellers to reach their audience across all the shoppable placements on TikTok including the For You Feed, Shop Tab, and Search with a single campaign.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-for-the-holidays/729142/
New Privacy-Enhancing Technology (PETs) integrations will help advertisers utilize more consumer insights, without uploading their audience data to TikTok itself, while rolling out Conversion Lift Studies to measure campaign impact.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-for-the-holidays/729142/
Read at Social Media Today
#advertising-technology #performance-marketing #tiktok #automation #consumer-insights
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