TikTok has introduced a new integration allowing select creators to add affiliate product links directly to their posts, enhancing the shopping experience on the platform.
While TikTok has strategically focused on affiliate marketing through third-party links, the company is still experimenting and has not officially launched this program.
This new feature will ultimately decrease the friction in the shopping process for users, eliminating the need for link-in-bio tools and enhancing the shopping experience.
This integration is part of TikTok's broader strategy to establish itself as a shopping destination amid ongoing scrutiny and potential regulatory challenges in the U.S.
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