TikTok's revamped subscription model allows creators to sell exclusive content through multiple tiers, enhancing monetization opportunities and challenging platforms like Patreon and YouTube.
Subscriptions for US creators are projected to hit $350 million by 2025, signaling a shift towards sustainable income through direct fan support rather than brand deals.
With subscription earnings growing, platforms are increasingly competing to provide creators with diverse monetization strategies, moving beyond traditional ad revenue to engage fans directly.
Trending data shows that macro creators heavily rely on subscriptions as a principal income source, underscoring the importance of recurring revenue models for growing businesses.
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