TikTok On The Brink: The Economic And Cultural Cost Of A US Ban
Briefly

The prospect of a TikTok ban has raised serious concerns across various sectors, highlighting the platform's significant influence on digital marketing, culture, and small businesses.
For many small businesses, TikTok has transformed their marketing strategies, allowing them to engage with audiences and thrive in a competitive digital environment without the constraints of traditional platforms.
The absence of TikTok would severely impact content creators relying on the platform for income, highlighting its unique monetisation avenues that have turned creativity into viable careers.
TikTok's algorithm favors organic engagement over follower count, making it a crucial tool for small brands seeking to reach new customers and build a loyal community.
Read at Forbes
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