A store visit conversion is noted when a user visits a physical store after being exposed to a TikTok ad. This allows advertisers to understand if their specific campaign is leading to incremental visitations post exposure by comparing visitation rates of an exposed group to a group of similar control users.
Out of 126 campaigns [measured with InMarket], 121 campaigns led to statistically significant lift within the retail and dining categories. For those campaigns measured, TikTok performance was 1.2x higher than the LCI Incremental Lift benchmark.
[
Collection
]
[
|
...
]