A store visit conversion is noted when a user visits a physical store after being exposed to a TikTok ad. This allows advertisers to understand if their specific campaign is leading to incremental visitations post exposure by comparing visitation rates of an exposed group to a group of similar control users.
Out of 126 campaigns [measured with InMarket], 121 campaigns led to statistically significant lift within the retail and dining categories. For those campaigns measured, TikTok performance was 1.2x higher than the LCI Incremental Lift benchmark.
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