As of today (Sept. 24), TikTok has launched its Search Ads Campaign tool, enabling advertisers to target ads based on user searches, transforming searches into ad revenue.
Blake Chandlee, TikTok's president of global business solutions, stated that they have been conducting extensive beta tests in search advertising for the past year.
With the new Search Ads Campaign tool, TikTok provides marketers greater control over ad placement in searches, and they can target both traffic and web conversions.
According to TikTok's data, two out of three discoveries on the platform are now active, indicating users searching with intent, highlighting the importance of this new ad strategy.
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