With Search Ads Campaign, brands have full control over how their content appears on the TikTok search results page, ensuring the right creative is served to the right users.
57% of users utilize TikTok's search functionality, and 23% search for something within 30 seconds of opening the app.
TikTok is gradually becoming a destination for product discovery, while brands that run Search Ads in addition to In-Feed Ads see a 20% increase in conversions on average.
Search ads are now available for both Traffic and Web Conversion objectives, and include a new element in set-up which enables you to select relevant keywords for your campaign.
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