With Search Ads Campaign, brands have full control over how their content appears on the TikTok search results page, ensuring the right creative is served to the right users.
According to TikTok, 57% of users utilize TikTok's search functionality, and 23% search for something within 30 seconds of opening the app.
Brands that run Search Ads in addition to In-Feed Ads see a 20% increase in conversions on average, highlighting the effectiveness of combined ad strategies.
Search ads are now available for both Traffic and Web Conversion objectives, allowing brands to select relevant keywords for their campaigns, enhancing targeting.
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