TikTok's first US partner summit focused heavily on live selling, indicating its strategy for driving e-commerce growth through influencer engagement and commerce integration.
Around 60% to 70% of the discussions at the summit revolved around how to effectively implement live selling, highlighting its importance to TikTok's e-commerce plans.
The summit saw participation from partners with experience in Douyin, TikTok's Chinese counterpart, where live selling has proven lucrative, suggesting a transfer of successful strategies to the US.
With successful live-selling events already reported, like P.Louise's over $1 million sales, TikTok aims to replicate that success in the US market for the upcoming holiday season.
Collection
[
|
...
]