TikTok is in the early stages of connecting manufacturers with creators to help them make their own products to sell on its e-commerce platform, Shop.
Building personalized products is a top focus among creators and celebrities who attract a large enough audience to market and sell their own goods.
Startups like Pietra help creators of all audience sizes break into product development by connecting them with manufacturers and opening avenues to test small-batch orders.
While many of the sellers on TikTok Shop are third-party companies, TikTok also operates its own first-party marketplace where it sources products from manufacturers and handles marketing.
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