TikTok is allowing some creators to directly add product links from affiliate partners like Amazon, Walmart, and Target to their posts, streamlining the shopping experience.
The integration reduces steps for shoppers by placing product links in the comment section of posts, moving away from the traditional link-in-bio method used by creators.
While the feature is currently a test for a limited number of creators, it signifies TikTok's strategic move toward enhancing its social commerce capabilities.
TikTok Shop was launched last year to diversify revenue streams, aiming to position TikTok as a competitive player in the online shopping market, despite potential regulatory challenges.
Collection
[
|
...
]