TikTok positions it as a way for creators to build their audience by creating photo posts for 'top-searched topics' and to get noticed with 'high-quality, informational content.'
While video content is more prevalent today, some creators still prioritize photos. Many of these creators heavily use Instagram, meaning TikTok is missing out on the pool of dedicated photo creators.
Photos and text can also be easier for platforms to categorize and index, making it more likely to connect users with relevant content during searches.
Making this type of content more native to the platform can attract these brands, potentially prompting them to bring their influencer marketing campaigns to TikTok.
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