[TikTok] is planning to open several locations in cities including LA where creators can livestream and sell products, according to three people familiar with the project. Each location could accommodate multiple studios and dozens of creators a day.
Indeed, on Douyin, sales via shopping live-streams are now its biggest revenue driver, and as with this new TikTok initiative, Douyin also hosts a range of live-stream studios, as do various Chinese marketing agencies, where creators can go to film their broadcasts in a more customized environment.
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