TikTok is a destination for discovery and a place where users come to search. We are excited to offer advertisers a new way to tap into TikTok's multifaceted search behaviors, where highly motivated users discover content both intentionally and serendipitously.
The new ad product not only provides marketers with refined targeting tools but also allows brands to highlight their content within search results, reaching high-intent audiences.
According to recent data, 46% of Gen Zers use social media as their primary search engine, highlighting a growing trend of users viewing TikTok as an effective search platform.
The TikTok Search Ads Campaign is designed to integrate ads into the search experience naturally, ensuring they are contextually relevant and drive high engagement.
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