Jools Lebron's attempts to trademark 'very demure very mindful' highlight the complexities content creators face in protecting and monetizing viral phrases in the digital age.
Trademarking a viral phrase requires commercial use, according to law expert Alexandra J. Roberts, pointing out that merely making a phrase popular on social media isn't enough.
Despite other individuals trying to trademark similar phrases, Lebron's move underscores the ongoing struggle for social media creators to monetize their influence and assert rights.
Lebron’s journey illustrates how trademarks can serve as financial support for content creators, allowing them to leverage their viral success into sustainable income.
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