"Given TikTok's influence on users' shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something."
"TikTok found that advertisers that run Search Ads in addition to In-Feed Ads see a 20% increase in conversions on average."
"57% of its users utilize its search functionality and that 23% of users search for something within 30 seconds of opening up the app."
"TikTok is a destination for discovery and a place where users come to search, creating a unique opportunity for brands to engage with consumers effectively."
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