Nielsen announced a new partnership with TikTok to track ad performance on the app, providing insights for comparative analysis across various platforms and media.
Ad buyers will gain a better understanding of TikTok's unique contribution to audience reach, helping them craft more effective media strategies and plans.
Jorge Ruiz emphasized the importance of extending brand reach beyond traditional channels, highlighting TikTok's integration with Nielsen One to drive meaningful advertising results.
The partnership comes amidst uncertainty for TikTok in the U.S. as potential bans loom, making the insights from this integration particularly vital for advertisers.
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