"TikTok and LTK encourage creators to educate their audiences about the Comment Anchor. Many creators in the webinar reported having never heard of comment anchors before. The TikTok Creator Marketplace (TTCM) Comment Anchor allows creators to add and pin a clickable link in their comment section. Instead of advocating an audience click the link in the bio, the platforms are encouraging creators to get their audiences to stay on the piece of content and click the link in the comment section."
"Being accepted into the LTK x TikTok Alpha Program is one of the most exciting things that's happened this year for many creators. It's a unique opportunity to link LTK affiliate links to TikTok videos, allowing for enhanced engagement and monetization strategies."
"Creators can help shoppers discover, learn, and buy. Brands and creators are learning that it's selling by being entertained, as shared by TikTok's Global Retail Path to Purchase, indicating a shift in how audiences engage with content and make purchases."
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