The newly introduced Refundable Samples option empowers brands to engage creators effectively by allowing them to purchase product samples and receive refunds if they fulfill specific performance criteria.
This initiative allows creators to mitigate their costs as they can earn money back based on posting a set number of videos, making it a win-win situation.
With Refundable Samples, brands no longer need to provide free products upfront, ensuring they can collaborate with influencers at scale while managing their budget more effectively.
The combination of performance-based refunds and strategic brand partnerships enhances the overall ecosystem of TikTok Shop, benefiting both creators and brands alike.
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