Threads saw 12 million new downloads in December 2023, earning it a No. 4 spot in the Top Charts by downloads on Apple's App Store. It also saw 16 million downloads on Google Play, which gave it the No. 8 spot. On both stores combined, it was the No. 6 app by way of new installs.
That could suggest that X's ad revenue, its key income source, is still down by around half on what it was before Elon took over at the app, and at some stage, based on X's costs, and required investment in new projects, it could become an existential concern for the app.
[
add
]
[
|
|
...
]