This Year's Super Bowl Is All About Reaching Gen Z | AdExchanger
Briefly

About 25% of those planning to watch the Big Game this year are there for the ads, a drop from 34% last year, according to a recent report from Adtaxi.
The shifting dynamic may explain why some major Super Bowl regulars are absent this year: GoDaddy, Ford, General Motors and Chrysler parent company Stellantis, to name a few.
Read at AdExchanger
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