SnapChat had a record-high 414 million daily active users in the recent fourth quarter, marking a 10% year-over-year increase.
Advertisers want their products seen on the most popular platforms, which means investing in those consistently attracting new users.
Snap is investing heavily in augmented reality tools to help advertisers create interactive content that will engage users effectively.
Snap's revenue might be flat now, but as long as new users continue to sign up, the company will be positioned for a strong recovery.
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