e.l.f. Beauty has navigated a volatile stock journey, surging over 700% by mid-2024 due to its competitive pricing and effective social media marketing strategies. However, the stock has since fallen 66% from its peak. While financial results for Q3 fiscal 2025 showed a 31% increase in revenue and continued market share growth, the company lowered its guidance for the fiscal year, citing weaker January sales as a concern. Despite maintaining popularity at major retailers, future growth looks uncertain with expectations of just 14% to 16% sales growth for the second half of the year.
e.l.f. Beauty's shares soared more than 700% by mid-2024, driven by affordable prices and savvy marketing, but have since dropped 66% from their peak.
Despite strong Q3 performance with a 31% revenue increase, e.l.f. cut its fiscal 2025 guidance due to weaker January demand, projecting meager growth ahead.
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