"I got influenced mostly by skin care stuff," she recalls. "I'd watch an influencer, and I'd be like, 'OK, yeah. This worked for them. I trust their opinion. Add to cart.'"
A rejection of influencer culture has led to the emergence of de-influencing, with people like Diana Wiebe seeking to change consumer behavior influenced by social media.
#de-influencing-trend #social-media-influencers #consumer-behavior #influencer-culture #mindful-consumption
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