When it got banned, I had nothing,' recalled Gaurav Jain, who was one of the country's more than 200 million TikTok users. He was 25 and had just notched his millionth follower making self-help videos about mental health, men's style, and relationships.
The counter became zero for everyone,' he said. 'That gave rise to a lot of new creators.' The results for former TikTok stars have been mixed.
Gautan Madhavan, founder of Mad Influence, said that about a third of them were able to recapture their reach on Instagram Reels or YouTube Shorts within three months and that many are still playing catch-up.
Users who found success got in early and posted as often as 10 times a day, according to Saptarshi Ray, a consultant for influencers trying to grow their followings. 'Most of them were just trying everything,' Ray said. 'Those were the creators that really flourished.'
#tiktok-ban #influencer-transition #platform-diversification #social-media-marketing #content-creation
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