""Now where we're moving is actually a blend of creativity, because now it's a creator economy of authenticity that's coming out," she said on an Inc. panel for National Entrepreneurship Month (watch the session below). "Being able to tell stories like we did previously in the broadcast generation of ads, and then layering in the ability to actually measure that with data.""
""It's about resonance now," she says. "It's the authenticity that says, 'Look, this is something that, I have a brand actually see me for who I am, address the need that I have, that allows me from my heart to convey to my community with authenticity that I believe in this brand.'" She says it's super important that every product and brand builds that connection to make sure that the community has that authentic buy in."
""There's an intrinsic, natural, authentic way that creators care about their community and want to help them," she says, "and that's a natural way for Ohai to actually convey that we can address their needs.""
Authenticity is central to capturing attention in the current attention economy. Marketing has shifted from broadcast television and targeted search to a creator economy blending creativity with measurable data. Brands must combine storytelling techniques from the broadcast era with data layers to quantify impact. Recruiting creators and influencers builds resonance and authentic community connections that drive buy-in. Products and brands need to establish intrinsic, genuine links with their audiences to convey belief and address customer needs. Founders must remain agile and evolve marketing strategies as the landscape continuously morphs.
Read at Inc
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