This brand's anti-trend' design is a smart playbook for the rest of the fashion industry
Briefly

The complexity of all the different ways it is broken drew me in, like peeling back the layers of an onion.
Another Tomorrow is striking a chord; it has loyal customers in more than 50 countries and is popular among tastemakers like Gwyneth Paltrow, Angelina Jolie, and Meghan Markle.
Read at www.fastcompany.com
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