Small business owners are using social media, especially TikTok, to reach billions, showcase products, engage with customers, and boost sales significantly.
Black-owned beauty brands excel on TikTok by utilizing user-generated content, educational posts, and influencer partnerships for growth and visibility.
Canvas Beauty founder Stormi Steele saw immense business growth using TikTok, with $200,000 in sales in a single stream, leading to $6 million monthly sales and expanding from 6 to 60 employees.
User-generated content is vital for brand success, enabling creator-owned businesses like Canvas Beauty to outperform big brands on platforms like TikTok.
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