Third-party cookies are crumbling - here's how to prepare your advertising campaigns
Briefly

At the heart of every advertiser's goal is the desire to consistently connect with key audiences, but soon a massive amount of data will become inaccessible, affecting targeting, attribution, and reporting.
The cookieless deadline is fast approaching, and advertisers must reevaluate identifiers to overcome these new challenges to continue to find and engage with consumers across channels.
Read at The Drum
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