This year, we had Gemini help us out by examining over 13,000 of this year's most successful ads from around the world to learn what really makes them stand out from the pack.
YouTube offers brands the freedom to tell the stories they want to tell, no matter what format they use or how long it takes to tell them - whether it's 8 seconds or 8 minutes.
44% of the top YouTube ads we analyzed from this year, including Shorts and those in-stream, differed from traditional ad length (i.e. 15, 30, 60 seconds).
YouTube is the home of short-form and long-form storytelling, allowing brands to connect more meaningfully and authentically with their audiences.
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