As TikTok inches toward potential extinction in the US, creators are trying to transition viewers to other platforms, while some viewers are already in a state of mourning.
The Chinese-owned platform is set to be yanked from US app stores on January 19, unless it's tossed a last-minute life raft by the Supreme Court or President-elect Donald Trump.
If the app goes dark, US users will have to look elsewhere for a short-form video fix. TikTok's ethos and community are unique, but competing formats exist.
Lemon8 has soared in popularity, but would likely get the ax, too, highlighting the volatile landscape as competitors battle for short-form video supremacy.
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