Consumers are becoming more selective about their platforms, requiring brands to be well-represented in channels that truly resonate with their target audience rather than spreading thin across every platform.
Sustainability is shifting from being an optional marketing gimmick to an integral aspect of operational practices, with an increasing demand from consumers for brands to prioritize climate impact in their products.
As the popularity of gamification grows, driven by successful applications like Duolingo, it's becoming crucial for digital products to integrate engaging and ethical game-like elements to enhance user experience.
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