Black Friday is no longer just about buying products, it's about the experience. This shift has made shopping centers, including movie theaters and coffee shops, key beneficiaries of the holiday rush.
Retailers who embrace both online and offline strategies are the ones seeing the most success. Despite the continued dominance of e-commerce, physical stores still play a major role in the shopping experience.
Malls are making a comeback. Indoor malls saw an 8.2% increase in foot traffic when compared to 2023, with outlet malls and open-air shopping centers also reporting growth.
For retailers like HomeGoods and Marshalls, in-store shopping offers a curated, hands-on experience that can feel less overwhelming compared to the endless options available online.
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