Twitch has become a powerhouse for streaming a variety of content, boasting 105 million visitors monthly, making it a prime advertising platform for brands targeting Gen Z and Millennials.
Twitch ads come in various formats, including pre-roll, mid-roll, and display ads, each designed to engage viewers effectively during their streaming experience.
Pre-roll ads serve as the initial content that captures attention before streams begin, while mid-roll ads are strategically timed during streamer breaks to maintain engagement.
Display ads provide a non-intrusive way to capture attention around the main content, allowing businesses to advertise without interrupting the viewing experience.
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