The growth trajectory for connected TV advertising is poised for significant expansion as ad dollars shift from linear TV to streaming, with projections indicating revenues will double from $6.65 billion in 2024 to $13.5 billion by 2029. Roku is expected to dominate this growth, with a projected revenue of over $5 billion by 2029, signalling an optimistic outlook despite past struggles.
Roku's partnership with The Trade Desk is seen as pivotal for increasing advertising demand, improving the company’s fill rate which currently sits around 50%. Analysts highlight this move as crucial for enhancing Roku's monetization strategies and as a potential 'needle-mover' for its overall platform revenue growth, underscoring the importance of such collaborations in the evolving ad landscape.
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