The TikTok to Hollywood Pipeline
Briefly

Tareasa Johnson, known as Reesa Teesa, achieved viral fame with her TikTok series 'Who TF Did I Marry?', leading to a television adaptation of her story.
Social media stars are gaining traction in traditional media, with viral content frequently evolving into shows, films, and podcasts, reflecting a more interconnected media landscape.
The crossover potential for internet personalities into mainstream media has increased significantly, as viewers are now more open to consuming their content in various formats.
As noted by Charles Lindsey, the media environment has become more democratic, allowing for greater visibility and acceptance of creators who start on social platforms.
Read at www.nytimes.com
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