The Stratocaster is 70. Fender's CMO believes Jimi Hendrix is the key to the next 70
Briefly

from The Drum10 months ago
The brand is now celebrating its 70th anniversary with the 'A Guitar Forever Ahead Of Its Time' campaign.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-the-key-the-next-70
Hendrix is the perfect icon to drive the notion that the Stratocaster is a durable instrument that you can play in whatever way you want.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-the-key-the-next-70
Jones leverages his experiences at Nike to understand the connection between sneakerheads and guitar collectors.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-the-key-the-next-70
CMO Evan Jones explains how Fender can channel the past to build stronger connections in the future.
The Drumhttps://www.thedrum.com/news/2024/04/02/the-stratocaster-70-fender-s-cmo-believes-jimi-hendrix-the-key-the-next-70
Read at The Drum
#fender #jimi-hendrix #branding #nike
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