The Drum2 months agoMarketingThe Stratocaster is 70. Fender's CMO believes Jimi Hendrix is key to the next 70Fender CMO modernizes marketing department Fender celebrates 70th anniversary by channeling Jimi Hendrix [ more ]
The Drum2 months agoMarketingThe Stratocaster is 70. Fender's CMO believes Jimi Hendrix is the key to the next 70Fender celebrates 70th anniversary with 'A Guitar Forever Ahead Of Its Time' campaign. CMO Evan Jones leverages Jimi Hendrix's iconic image to connect with younger audiences. Jones modernizes Fender's marketing department by drawing inspiration from his experiences at Nike. [ more ]