#fender

#fender

Brand collaborations are a dime a dozen these days, and it's easy to become cynical. Slapping a beloved logo onto a generic product is a time-honored tradition that often results in expensive disappointments, leaving loyal fans feeling a bit used. So, when word gets out that Fender, the American titan of rock and roll iconography, is partnering with Teufel, a Berlin-based audio company known for its exacting German engineering, a healthy dose of skepticism is understandable.