The Trade Desk announced its plan to acquire Sincera, a move expected to bolster its capabilities and close later this quarter, signaling strategic expansion in ad tech.
In the UK, the Competition and Markets Authority officially launched an investigation into Google's Search services, examining its strategic market status in search advertising.
Apple's UK antitrust trial has started with significant allegations regarding competition law violations, marking the ongoing scrutiny of major tech companies in the UK.
TikTok's introduction of message ads represents its ongoing efforts to diversify advertising revenue while combating potential regulatory challenges in the US.
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