The Rundown: Everything you need to know about Reddit as the platform goes public

Even so, based on conversations Digiday has had with numerous advertisers over the past 18 months, it's clear they still have a lot to wrap their heads around when it comes to Reddit.

Unlike other social media platforms, Reddit gives advertisers the opportunity to target what it believes to be high-intent users (those who have a strong intention to purchase) who might be challenging to reach elsewhere.

Read at Digiday