YouTube's ad revenue slipped from 21% to 13% in the second quarter, with Google attributing it to last year's slow start impacting this year's growth.
Amazon's ad-supported Prime is disrupting streaming ad prices, impacting negotiations for platforms like YouTube and Netflix.
YouTube may lack premium shows but excels in scale, viewership data, content variety, and algorithm efficiency.
YouTube boasts over 2 billion monthly active users, positioning it as the second most-visited site globally, ahead of TikTok and other platforms.
Collection
[
|
...
]