As Valentine's Day approaches, advertisers capitalize on the season by promoting products alongside constructed narratives of romance. Drawing from French theorist Roland Barthes, the repetitive nature of advertising can create perceived truths about love and relationships. Brands engage consumers through emotional storytelling, humor, and social proof. Whether presenting an idealized vacation or a glamorous celebrity, the goal remains: to persuade consumers to aspire to certain romantic ideals and ultimately spend more, emphasizing that these marketing strategies blur the line between fantasy and reality.
The run up to February 14 is a good time for selling certain products.
Advertising generates money for brands by creating a commercially driven view of what love should look like.
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