"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
Briefly

"I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider. "And this is something that I feel is extremely, extremely important in order to be an effective CMO is really having the ability to understand data and make data-driven decisions."
Read at Business Insider
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