On one hand, the influencers' massive followings provide a built-in customer base and marketing machine... threaten a brand's stability.
The drama surrounding Star's downfall echoes the scandals plaguing other influencer-lead brands... emerge in 2021.
The 'shiny new object' syndrome, where consumers quickly tire of products and brands that fail to innovate consistently, is a major threat.
Collection
[
|
...
]