Retail media has become a key profit center for retailers, particularly after Amazon and Walmart's success in the ad revenue business. The shift from in-store to digital has transformed retail media into a high-profit sector.
Retailers are transitioning into becoming media owners and publishers to leverage granular retail data for enhanced shopper engagement and increased sales. The accessibility of first-party data offers new opportunities for advertisers.
#retail-media-networks #digital-transformation #first-party-data #retail-industry #advertising-trends
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