Short-form videos are under 60 seconds but can be up to 3 minutes. They are favored due to shrinking attention spans and provide quick, easy-to-digest content, ideal for on-the-go viewers.
"73% of consumers prefer short-form videos for learning about products, while 56% of marketers plan to invest heavily in short-form videos by 2024."
Consumers and marketers find short-form videos appealing due to their ease of consumption and engagement. Dr. Gloria Mark highlights how our diminishing attention spans contribute to the popularity of these videos.
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